AEROSOL PACKAGING EQUIPMENT

The 2009 Import and Export Market for Water Skis, Surfboards, Sailboards, and Other Water Sport Equipment in Malta

On the demand side, exporters and strategic planners focusing on water skis, surfboards, sailboards, and other water sport equipment in Malta face a number of questions. Which countries are supplying water skis, surfboards, sailboards, and other water sport equipment to Malta? How important is Malta compared to others in terms of the entire global and regional market? How much do the imports of water skis, surfboards, sailboards, and other water sport equipment vary from one country of origin to another in Malta? On the supply side, Malta also exports water skis, surfboards, sailboards, and other water sport equipment. Which countries receive the most exports from Malta? How are these exports concentrated across buyers? What is the value of these exports and which countries are the largest buyers?

This report was created for strategic planners, international marketing executives and import/export managers who are concerned with the market for water skis, surfboards, sailboards, and other water sport equipment in Malta. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics which appear several years after the fact. I have developed a methodology, based on macroeconomic and trade models, to estimate the market for water skis, surfboards, sailboards, and other water sport equipment for those countries serving Malta via exports, or supplying from Malta via imports. It does so for the current year based on a variety of key historical indicators and econometric models.

In what follows, Chapter 2 begins by summarizing where Malta fits into the world market for imported and exported water skis, surfboards, sailboards, and other water sport equipment. The total level of imports and exports on a worldwide basis, and those for Malta in particular, is estimated using a model which aggregates across over 150 key country markets and projects these to the current year. From there, each country represents a percent of the world market. This market is served from a number of competitive countries of origin. Based on both demand- and supply-side dynamics, market shares by country of origin are then calculated across each country market destination. These shares lead to a volume of import and export values for each country and are aggregated to regional and world totals. In doing so, we are able to obtain maximum likelihood estimates of both the value of each market and the share that Malta is likely to receive this year. From these figures, rankings are calculated to allow managers to prioritize Malta compared to other major country markets. In this way, all the figures provided in this report are forecasts that can be combined with internal information sources for strategic planning purposes.

The island of Gozo lies in the background of this picture. The peninsula in the foreground is the Ahrax tal-Mellieha and its wooded area. The visibility on the 29 December was quite good as is evident from the detail visible on Gozo. The stretch of sea in the background is the Malta-Gozo Channel while the sea in the foreground is Mellieha Bay.

Malta, Valletta, Grand Harbour visto dalla Freedom Bell

For the tourist with a catholic taste in history, or a taste for Catholic history, there are few destinations as tantalizing as Malta, a small island nation just south of Sicily and north of Libya. The island has been inhabited since 5000 B.C., and the ancient society that flourished there left behind some of the oldest architectural ruins on the planet. Rome and Carthage fought for control of the island during the Punic Wars; in 1881, a well-preserved Roman villa from this period was discovered just outside the walls of Malta’s ancient capital of Mdina. (It lay under an Islamic burial ground dating from the Middle Ages, when the island was controlled by the Fatimid Caliphate.)

That’s a lot of history per square foot—Malta is only slightly larger than Martha’s Vineyard. Because of its strategic location in the center of the Mediterranean, just about every Western power has tried to control it, and each has left its mark. (Napoleon, who seized the island in 1798, left his by stealing everything that wasn’t nailed down.)

Slate culture editor John Swansburg and artist Happy Menocal soak up the island's ancient history and present-day culture, seeing both prehistoric temples and a Popeye theme park. Menocal's original paintings accompany Swansburg's travelogue.

For the tourist with a catholic taste in history, or a taste for Catholic history, there are few destinations as tantalizing as Malta, a small island nation just south of Sicily and north of Libya. The island has been inhabited since 5000 B.C., and the ancient society that flourished there left behind some of the oldest architectural ruins on the planet. Rome and Carthage fought for control of the island during the Punic Wars; in 1881, a well-preserved Roman villa from this period was discovered just outside the walls of Malta’s ancient capital of Mdina. (It lay under an Islamic burial ground dating from the Middle Ages, when the island was controlled by the Fatimid Caliphate.)

That’s a lot of history per square foot—Malta is only slightly larger than Martha’s Vineyard. Because of its strategic location in the center of the Mediterranean, just about every Western power has tried to control it, and each has left its mark. (Napoleon, who seized the island in 1798, left his by stealing everything that wasn’t nailed down.)

Slate culture editor John Swansburg and artist Happy Menocal soak up the island's ancient history and present-day culture, seeing both prehistoric temples and a Popeye theme park. Menocal's original paintings accompany Swansburg's travelogue.

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